Guinness Zero: Iconic Beer Maker Introduces Alcohol-Free Variant In Indonesia


British alcoholic beverage company Diageo has introduced a nonalcoholic version of its famous Guinness beer in Indonesia called Guinness Zero. The new beverage was launched exclusively for the Muslim-majority country after the government banned the sale of beer in convenience stores in April.

Diageo, the world’s largest spirits company, has reportedly struggled to prop up sales in Indonesia after conservative influences and concerns around underage drinking prompted the government to ban the sale of drinks with an alcohol volume of under 5 percent , mainly beer, in convenience outlets and other small stores. Diageo will continue to sell its regular brew in large supermarkets and restaurants, and advertise the Guinness label in minimarkets.

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